Attracting and retaining the right partners is hard....
To stay current and relevant, you need to continuously develop your partner program to ensure you...
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The latest buzz from The Marketing Bee
A roundup of our insights into the B2B technology sector. See how The Hive weighs in on news, trends, and best practices.
To stay current and relevant, you need to continuously develop your partner program to ensure you...
How do you measure partner performance – well how long is a piece of string?
The Rhythm of Priorities
Partner marketing campaigns are rather like the box of printed brochures you find at the back of...
Co-written by Jo Gardiner
Co-written by Olivier Choron
Co-written by Ben Lloyd Whether we are technically in a recession or not, the financial outlook is...
Partners expect and need a simple way of working with vendors and that needs to be available 24/7...
The more data you have on your partners the better, right? Then you can assess where partners fit...
We have some exciting news!
As 2022 races towards its conclusion, we take a quick look at what the future holds for B2B...
We know the marketing stack inside and out, and we talk a good game about our clients’ tech stacks...
The way people buy has changed
Building a high performing B2B Marketing Team If you’re reading this and you run a marketing...
Channel partner marketing eats up a significant chunk of overall marketing budget for any vendor...
Welcome to the 2nd blog in our series, Marketing Planning – Top Tips. If you didn’t read our first...
Top Tip #1 - Analysis Marketing planning can make even the most seasoned b2b marketers hearts sink....
Following our recent HIVE LIVE with George Gilmore and Paul Murphy, our Marketing Bee Associates...
At a recent HIVE LIVE discussion, many of our associates got together to hear from Georgina Gilmore...
I was recently sent this article , my initial reaction was ‘surely they’ve got the job title wrong?...
Definition of cop-out to avoid or neglect problems, responsibilities, or commitments In the past...
In most global technology companies marketing is often organised at an HQ (Corporate marketing)...
Q1 is often viewed as wasted time or the ‘lost quarter’ for many marketers. But imagine starting...
For some organisations there’s a view that marketing’s job is to focus on filling the top of the...
Events have been the mainstay of distributor marketing for decades.
In the final Marketing Bee call of 2020, we had a spirited discussion about social media, and how...
The new tax year is fast approaching and of course, established freelancers will not be phased at...
Now is the perfect time to hit the pause button, take a step back, and put yourself in the shoes of...
The changing face of Events
Nigel Williams, CMO at Quadrotech, on Account Based Marketing. Why Radical? Executed with vision,...
As a distributor you’ve got competition. So you need to stand out. Why should a vendor or partner...
Nigel Williams, CMO at Quadrotech, on the evolving pace of Content Marketing. Content Marketing...
Save your budget for execution Creating new content takes a lot of time and as we know time is...
Before you go hell for leather writing blogs, memes, and opinion pieces and then sharing it...
As lockdown is starting to ease across the world and attention is once again focussed on getting...
Gutted!!! … That feeling when the inevitable email finally arrives to confirm the event must be...
event n. something that happens, especially something important or unusual.
In today’s digitally enabled world, freelancers and freelancing platforms provide skilled resource...
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