An introduction to Channel Marketing (in under 1000 words!)
Co-written by Olivier Choron
Marketing during a recession: What should marketers do?
Co-written by Ben Lloyd Whether we are technically in a recession or not, the financial outlook is...
Prioritising your partner portal and tools.
Partners expect and need a simple way of working with vendors and that needs to be available 24/7...
Partner metrics and performance management – a new approach.
The more data you have on your partners the better, right? Then you can assess where partners fit...
We Have a Big Announcement!
We have some exciting news!
5 Digital Marketing Trends for the Technology Industry in 2023
As 2022 races towards its conclusion, we take a quick look at what the future holds for B2B...
What’s in your “Freelancing stack”?
We know the marketing stack inside and out, and we talk a good game about our clients’ tech stacks...
What makes the perfect partner marketing program?
The way people buy has changed
Where has all the B2B Marketing talent gone?
Building a high performing B2B Marketing Team If you’re reading this and you run a marketing...
A Channel Marketing Change is Coming
Channel partner marketing eats up a significant chunk of overall marketing budget for any vendor...
Marketing Planning Top Tip #2 – Objectives and Strategy
Welcome to the 2nd blog in our series, Marketing Planning – Top Tips. If you didn’t read our first...
Marketing Planning Top Tip #1
Top Tip #1 - Analysis Marketing planning can make even the most seasoned b2b marketers hearts...
Why B2B marketers must pay attention to buying signals
Following our recent HIVE LIVE with George Gilmore and Paul Murphy, our Marketing Bee Associates...
Rethinking the Pipeline
At a recent HIVE LIVE discussion, many of our associates got together to hear from Georgina Gilmore...
Is work what you do? OR Where you go?
I was recently sent this article , my initial reaction was ‘surely they’ve got the job title...
cop-out ? noun \ ˈkäp-ˌau̇t
Definition of cop-out to avoid or neglect problems, responsibilities, or commitments In the past...
Rethinking the Future of Field Marketing
In most global technology companies marketing is often organised at an HQ (Corporate marketing)...
Top tips to keep your demand generation delivering in Q1
Q1 is often viewed as wasted time or the ‘lost quarter’ for many marketers. But imagine starting...
Why Sales and Marketing must work together across the whole sales cycle
For some organisations there’s a view that marketing’s job is to focus on filling the top of the...
5 Fresh ideas for Distribution Marketing in lockdown
Events have been the mainstay of distributor marketing for decades.
Top Trends and Tips
In the final Marketing Bee call of 2020, we had a spirited discussion about social media, and how...
IR35 at The Hive
The new tax year is fast approaching and of course, established freelancers will not be phased at...
Re-wire your thinking
Now is the perfect time to hit the pause button, take a step back, and put yourself in the shoes of...
2020 has re-shaped marketing but what do we predict for 2021?
The changing face of Events
Account Based Marketing – Get Radical but stay Practical
Nigel Williams, CMO at Quadrotech, on Account Based Marketing. Why Radical? Executed with vision,...
Distributors, here are 5 ways marketing can make you stand out
As a distributor you’ve got competition. So you need to stand out. Why should a vendor or partner...
Keep up! Content Marketing is Changing Fast.
Nigel Williams, CMO at Quadrotech, on the evolving pace of Content Marketing. Content Marketing...
Breaking through the inexpensive art of content creation
Save your budget for execution Creating new content takes a lot of time and as we know time is...
Keep Calm and Write a Tailored Content Plan
Before you go hell for leather writing blogs, memes, and opinion pieces and then sharing it...
Marketing in the new normal
As lockdown is starting to ease across the world and attention is once again focussed on getting...
Making the most of an event ‘going digital’
Gutted!!! … That feeling when the inevitable email finally arrives to confirm the event must be...
Can a digital event really replace a physical one?
event n. something that happens, especially something important or unusual.
Why freelancers create better ROI
In today’s digitally enabled world, freelancers and freelancing platforms provide skilled resource...
